BSA Launches ‘Scout Me In’ Campaign
BSA LAUNCHES ‘SCOUT ME IN’ CAMPAIGN, ANNOUNCES OLDER YOUTH PROGRAM NAME
The BSA is making history with two big announcements: First, we are unveiling the new “Scout Me In” campaign featuring girls, as well as boys, in our iconic Cub Scout program for the first time. The campaign speaks to kids and their friends by putting them in the middle of the action. This also engages parents who are looking for ways to make the most of the time they have with their kids and help them to be Prepared. For Life.
As we enter a new era for our organization, it is important that all youth can see themselves in Scouting in every way possible. That is why we’re proud to announce that Scouts BSA is the new name for the Boy Scout program. Scouts BSA perfectly represents the new, inclusive program for older Scouts that the Boy Scouts of America is proud to offer. The name change will be effective in February 2019, when Scouts BSA will begin welcoming girls and boys.
Why Scouts BSA? Because it builds on the legacy of the Scout name. The Scout meetings, Scout camp, the Scout handbook, Scouts themselves — we have more than 108 years of heritage and tradition built on the Scout name. The organization name will continue to be Boy Scouts of America. The BSA will continue to build the future of Scouting with Scouts BSA, as we deliver character and leadership and offer a path to the rank of Eagle Scout for boys and girls.
As we enter a new era for our organization, Scouts BSA perfectly represents the new, inclusive program for older Scouts that the BSA is proud to offer.
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